TikTok is introducing a new feature that enables them to cut down on the amount of AI-made content appearing in their timelines. This initiative comes as the platform announced that it now features in excess of 1 bn AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a widespread release. This advancement coincides with a increase in AI-generated material, driven by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that approximately a tenth of the quickest rising content creators on another major platform only show content made by AI. A large amount of this content is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is frequently absurd or dreamlike.
Our research shows that many people enjoy content made with AI tools, ranging from AI artwork to informative clips, and we aim to give people the power to see more or less of that, according to their own preferences,” said a spokesperson.
AI on the Platform
The platform shared that there are presently 1.3bn videos on its service labeled as AI-generated. Overall, over 100 m pieces of content are uploaded to the service every day, making AI-generated material a minor percentage of its total content library.
How to Adjust Settings
Users will be capable of reduce or increase the level of AI-generated videos they watch by accessing the content preference feature in the platform and choosing the AI content topic. Other topics that currently be modified under the tool cover current affairs, fashion, beauty, and choreography.
Content Labeling and Policies
TikTok’s rules mandate content makers to label lifelike AI-made content, and it prohibits harmful deepfakes of public figures or crisis events. Any authentic-looking AI video that is unmarked can be deleted under its user guidelines.
Additionally, the platform will now add an “AI-made” watermark to content produced via its proprietary AI systems, or detected by an industry-wide initiative for spotting artificial media. This measure is designed to stop users from trying to circumvent the labeling process.
AI Literacy Programs
The platform is additionally launching a two million dollar AI literacy fund for professionals and groups to develop educational content about responsible artificial intelligence. This project will benefit non-profit groups dedicated to educating coding and technology.
Platform Protection
TikTok has defended its moderation strategy, following debate over plans to cut jobs for numerous review team members in the United Kingdom. TikTok is planning to cut a significant number of roles in its trust and safety department in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A company official stated that staff-based oversight would remain essential, but automated tools can safeguard staff by eliminating the most graphic content ahead of it gets reviewed by people. The platform announced a 76% decrease in disturbing and violent content reviewed by safety staff over the previous year due to reliance on its AI tools.
“We think that it’s essential to integrate humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is the area in which a extensive automated help is really helping us process content quickly.”
